At HIMSS11, I chaired a panel of well known experts in the use of Social Media for provider organizations, including David Kibbe - Senior Advisor for AAFP, John Sharp - Manager of Research Informatics for Cleveland Clinic and John Marzano - VP Communications for Orlando Health. Great panel with terrific experience and insights. Thanks to Gregg Masters for the video.
Meet the Bloggers: Provider Edition - Part I
Meet the Bloggers: Provider Edition - Part II
Moderator: Rich Elmore is Allscripts Vice President, Strategic Initiatives. He ran the Provider Analytics business for Allscripts and is now working in business development on partnerships and M&A. Rich had a long career at IDX where he was Vice President of Development for IDX Flowcast and Flowcast Hospital P&L leader, growing that business substantially. Rich is the Communications Workgroup leader for the ONC’s Direct Project. He is editor of Healthcare Technology News. He was a charter member of the Interoperability Workgroup for the Certification Commission for Healthcare Information Technology. Rich has degrees from Dartmouth College (BA) and New School University (Masters in Economics). He is on the board for a chronic disease technology company and serves as Vice Chair on the Board of Directors for the King Street Center serving impoverished youth and their families in Burlington Vermont.
Panelist: Dr. David Kibbe is well known as an innovator and independent mind in the field of health information technology in the United States. A respected technologist, entrepreneur, and co-developer of the ASTM Continuity of Care Record, CCR, standard -- which utilizes XML for interoperable health information exchange -- he is also an experienced clinician who practiced medicine in private and academic settings for more than 15 years, while also teaching informatics at the School of Public Health, University of North Carolina at Chapel Hill. He has started two medical software companies, and in 2005 was voted one of the 50 Most Powerful Physician Executives in Healthcare by readers of the magazine Modern Physician. Dr. Kibbe is a frequently sought after as a speaker on topics that range from the economics of small practice adoption of EMRs, to privacy and security of health data exchange, to Web 2.0 applications applied to consumer health care delivery.
Panelist: John A. Marzano, Vice President/Chief Communications Officer, Orlando Health. Mr. Marzano began his career with Orlando Health in June 2007. He is responsible for all internal and external communications for Orlando Health including strategic marketing, brand and reputation management, advertising, public relations, media relations, issues management, community and government relations and creative services. Prior to joining the corporation, Mr. Marzano served as a Vice President of MedStar Health, a non-profit, community-based healthcare system of nine hospitals in the Baltimore/Washington metro area. In that role, he directed the communications, marketing and public affairs programs for one of the top 25 largest health systems in the United States. He is skilled in crisis communications and issues management, and is a seasoned leader in integrated healthcare, B2B and consumer advertising and promotion, sports marketing and hospitality. Marzano holds a Bachelor of Arts degree from Bloomsburg University, Pennsylvania (1974) and earned a certificate in Executive Leadership from the Center for Professional Development at Georgetown University in 2004. His professional memberships include the Public Relations Society of America (PRSA), the Society for Healthcare Strategy and Market Development (SHSMD), and Leadership Orlando (Class 77). He currently is a member of the Board of Directors of Visit Orlando! (Orlando Convention and Visitors Bureau) and the West Orange Chamber of Commerce.
Panelist: John Sharp is Manager of Research Informatics in the Department of Quantitative Health Sciences at the Cleveland Clinic. He manages a team of 20 programmers and systems support to support data collection for clinical research. In addition to being a HIMSS fellow, he is also a Project Management Professional. He has been blogging since 2006 and is active on Twitter and linked in. He has presented nationally and internationally on social media including Medicine 2.0 in Toronto and in the Netherlands. He is also active in AMIA, particularly in Clinical Research Informatics. Previously, John was chair of the HIMSS eHealth SIG. He received his bachelor and master’s degrees from Case Western Reserve University where he is currently a clinical instructor in Nursing Informatics.